The challenge
Clubs managed members, dues and tickets with spreadsheets, disconnected systems and manual checks at the gate. That meant scalping, identity fraud, long queues and little insight into their own fans.
The technical problem is extreme by nature: traffic is almost flat during the week and multiplies within minutes when sales open for a big match or when thousands of fans reach the stadium at once. Every ticket must be sold exactly once and every entry must be validated in seconds, even when connectivity fails.
